Brand Elements Choice Criteria With Examples
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Consumers over period of time are able to identify the brand through brand elements.
Brand elements choice criteria with examples. Brand name refers to the word or words used to identify the company product service or concept. We are on a mission of providing a free world class education for anyone anywhere and offer. The cohesiveness of the brand identity depends on the extent to which the brand elements are consistent.
For example unique selling proposition usp logo style brand ambassador etc. For example a brand of baby care products can have an image of a baby with mild colors tender look soft music for the jingle a name suggesting baby care etc. It s a symbol that represents a deeper emotional tie.
The company name is based on one of the founder s name in us but it has no inherent meaning binding to a specific type of product. Brand elements should be able to reach various product categories and remain the same across the cultural and geographical regions. For example apple and blackberry as brand names represent fruits thus they don t restrict brand and product extensions.
Brand identification can be done through various ways. But coming up with an iconic brand name is hard. Putting brand elements all together the entire set of brand elements makes up the brand identity the contribution of all brand elements to awareness and image.
We ve also included real brand examples to show how these elements are utilized to build a strong identity. Strategi berani propan. It also means that to what extent brand elements are able to improve brand equity across geographical boundaries and market segments.
Thanks for watching subscribe to become a part of gyanpost like comment share and enjoy the videos. A brand is the set of expectations memories stories and relationships that taken together account for a consumer s decision to choose one product or service. Brand elements facilitate the process of consumer brain mapping and play a key role in building brand equity.
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